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New Miller Lite Bottle In Time For The Summer

Image From Yahoo

Miller Lite is to debut its new bottle design at the start of the summer.

They are updating their look from the old school long necked smooth bottle to something a little more sophisticated and modern. They have shortened the long neck and given it broader sides at the top, this combined with the “countered grip” further down makes it great to hold as well as looking cool too. The label design hasn’t changed much, only to look a little more streamlined.

Ryan Reis, senior director at Miller Lite said in a statement “Miller Lite is giving beer lovers a long-overdue reinvented look and drinking experience… This time when you grab a Miller Lite, you’ll know it.”

Will you be drinking Miller Lite this summer?

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This entry was posted on May 7, 2013 by in Package Design, Packaging News and tagged , , , , , .
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